Our challenge
Powerful Allies is an energy procurement company that works with some of the countries finest and most prestigious organisations. As a specialist in large scale commercial energy buying they are able to radically cut their clients energy bills. The initial brief we had was to create a brand identity that would position Powerful Allies as a serious contender in the energy procurement market and enable the owners to approach these high worth organisations.
The solution
We created a two-tone minimalist mono logo set on a black background to give a high-end luxury feel. To accompany the logo we also sourced natural photographic imagery to emphasise the companies green energy ethos and to add a real life dimension that other energy companies lack. These photos have now become iconic to the brands image.
The results
The Powerful Allies brand stands out in a very dated marketplace as a high worth organisation. The look we have created was so successful we have now carried it through to other sister brands of the company.
