Our challenge
Jet Simulation needed an ecommerce capable website to sell their flight simulator experiences and Boeing products. The site had to look high end and feel exclusive yet be easy to browse and purchase products. There was the requirement for a bespoke back-end system to generate e-vouchers so the customer would receive these when booking an experience and be able to use the e-voucher number to book online and select a location and simulator type.
The solution
We created the Jet Simulation website alongside designing their brand identity and this helped to form a strong look and feel to each page. As the target audience for the site includes both professional pilots and private consumers the design and copy had to appeal to both and make it clear there were services available to both. The rolling banner on the homepage helped to make this clear. As the site had to perform well on search engines we optimised the page structure and content before embarking on a rolling SEO campaign.
The results
Since the site has been launched Jet Simulation have been gaining more and more orders and have gained strong natural search listings to drive traffic. The site has a good conversion ratio with Jet Simulation gaining many leads as a result of users and pilots browsing the site.
