Jet Simulation had an existing web presence and an unformed brand identity when we first started working with them. It was initially evident that they wanted a strong and high impact identity to form the basis of all print and digital media for this fast growing business. Being a high end experience product with a professional pilot training option the identity needed to look prestigious, trust worthy and established. It was important to create an identity that worked effectively online as the website would become a key generator of sales and often the first point of contact Jet Simulation have with their clients.
We created a mono identity that would work effectively when printed on black or on white. The identity was a simple yet evocative device representing the impressive cockpit of a Boeing aircraft. Using just the window configuration of the cockpit it instantly tells the viewer the type of aircraft they specialise in and conjures the emotions and excitement of flight. The identity has been used for the website and printed materials including vouchers, certificates and business stationary.
The result of the re-brand has allowed Jet Simulation to become a leading player in the Flight Simulator Experience and flight simulator training business and has helped them to gain a good market share of uk sales. They have also been able to expand to new flight centre locations across the uk and gain sole distributorship for official Boeing Merchandise.