Our challenge
This is the second website we have designed for Matthew Burt and is a complete redesign of his previous site from 5 years ago. Since the first design Matthew’s portfolio has grown and we have put the site into a Content Management System to allow them to manage their portfolio themselves. The redesign has given the opportunity to build a responsive design that works effectively on mobile, tablet and desktop and as the furniture imagery is so strong the design allows the user to view this virtually full screen with minimal interference from navigation. We have used a simple and usable navigation process that works effortlessly with touch gestures on tablets and mobiles.
The solution
The site also features a number of animations that are all html5 so can be viewed all on all devices. The design is clear and intuitive leading the user through the portfolio area which is three levels deep. The overall design philosophy is that the site can work on two levels. It is fast and browse-able for the user who is in a rush, yet expansive and detailed enough for the user who wants to devote more time to reading and learning about Matthew Burt’s work.
The results
Since the launch the site has leapt up the search rankings for the search terms including bespoke furniture and furniture design which is providing ten times more traffic than before. The site has also been successful when used as a platform to promote a collection of furniture available for purchase at a special sale event. Matthew and his team are now able to maintain the online portfolio themselves and keep the site up to date with the latest furniture works.
