Our challenge
Tesco Nutricentre is one of the World’s largest nutritional product suppliers, selling products online and in Tesco Extra stores. Having already established a brand identity for the different departments such as Beauty, Sports and Practitioner Books, we were asked to create brochures, magazines, posters, email campaigns, product catalogues, exhibition stands and many more items to showcase the new branding style we created.
The solution
Taking the design style we established for Tesco Nutricentre, Nutribeauty and Nutrisports websites, we had a good foundation of design material to translate to print. Each printed item shows a strong brand presence to make each department standout to consumers. With careful consideration to photography and typography, the collateral harnesses purity, wellness and organic themes to highlight the natural ingredients of the products available.
The results
The success of the first in-store posters and leaflets lead the Nutricentre to refresh the look of it’s stores to bring the shops up to date, following that they also started to produce quarterly magazines to enhance the powerful visual appeal the Nutricentre has which is often missing in the health and nutrition sector.