Fluorogenics required a website to help commercialise their products to the clinical market. The site had to act as both an information hub to inform users of new products and also provide an ecommerce solution to allow online sales of certain products within the range.
Having created the initial brand design we moved onto the site design and used both abstract imagery, product photography and graphical hexagonal icons to build upon the brand experience. The site is based on an ecommerce platform with a content management system so Fluorogenics can easily manage all sections of the site.
The site has provided a strong online platform for Fluorogenics to promote themselves both in the UK and internationally. As further products have been developed these have been added to the site to further expand the range and promote to their customers. The brand identity has remained strong and distinctive.