Infographics are visual a way to convey complicated or complex information so that we users can understand and interpret date quickly. This is achieved by creating a piece that combines useful information and data with attractive graphics and laying everything out in a fun and visually stimulating way.
Many people prefer to look at an illustration, chart or photo to understand or get an insight of something, rather than reading a long piece of text, especially on a digital screen. If your site is too complex or in depth people will be tempted go elsewhere.
Adding an infographic to your site will first and foremost allow people on your site to digest information easily and it will improve the user experience overall.
You can use an infographic for almost any subject matter. The key is to ensure your present your information as clearly as possible and try to reference facts and figures that add interest and value to the piece. An example fact for this article might be that as people remember just 10% of what they hear, 20% of what they read but 80% of what they see and do, infographics are a great way to convey information.
The reason infographics have boomed so massively this year is because they help you to stand out from the cacophony of noise on social networks and are engaging unique pieces. Users are confronted so much social media content on an hourly basis that you need to provide something that will grab their attention and inform them quickly.
Most companies will use social media sites to increase their social status and move ahead of their competitors. Infographics are a tool you can use to achieve this. A mix of using your own infographics and sharing others will help you gain an advantage.
There are three main types of infographics: company self-endorsing infographics, factual/data infographics and light hearted entertaining infographics. Company self-endorsing infographics are used by businesses as visual data sheets. They will contain information about your business, such as key events in the growth of the business, news and new product releases. Factual and data based infographics will explain a concept, subject matter in a way that is simple to digest and cite relevant facts to give credibility to the piece. These are ideal to introduce or promote a product or service where the benefits are not easily understood. Entertaining infographics tend to be less about the factual content but are clearly lighthearted fun and social e.g. healthy foods to eat to become a superhero.
You can start creating an infographic immediately. The chances are you are already sitting on a wealth of useful information that your customers would find useful. Here’s how to get started:
Infographics are easy to digest, fun to share and very engaging. They are well worth considering for your next blog post or product promotion.