The Salisbury Hospice Charity is a local charity, which raises funds to help the day-to-day running of Salisbury Hospice. As the only dedicated palliative care provider in the community, Salisbury Hospice helps almost 1,000 people each year.
Having already worked on previous design projects for the charity they approached us to design the branding for a very special event they hold each year at Christmas called Light up a Life. Light up a Life is an opportunity for families to celebrate the memory of a love ones by lighting a candle and writing a dedication in a special book of remembrance.
We evolved a typeface that gave the name ‘Light up a Life’ a special look and feel that portrays the sensitive nature of the project. To reflect the aspect of lighting a candle we added flecks of light to the letters. The colour palette chosen was selected from the existing Salisbury Hospice branding to keep the overall event look within the main brand style. We then developed this further on the printed items required for the event.
By creating a very visual brand style, our printed booklets handed out to the family and friends at the event were wonderfully received, they were kept by many as a special memento’s.