Our challenge

Knowledge Network Konsulting Ltd needed a complete identity rebrand. As leaders in military intelligence, KNK offers a combination of technical expertise and a deep understanding of intelligence. They are constantly evolving their understanding of what it means to conduct intelligence activities in today’s complex threat environments. 

The solution

We really wanted to capture high-tech nature of military intelligence for the KNK branding so we developed a series of symbols for each sector that KNK offers. The symbols work well as a group but also stand strong as individual elements. For the logo we used a contemporary typeface accompanied by digital code symbols to reflect the software aspect of the company. Further to this we then selected a range of bright colours to use as a colour code for each area of the business and contrasted these bold colours on dark backgrounds.

The results

The bold branding we created drastically improved their presence at trade shows giving them a visually high impact approach in a very dated marketplace, which in-turn enabled them to attract more clients.

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