Knowledge Network Konsulting Ltd needed a complete identity rebrand. As leaders in military intelligence, KNK offers a combination of technical expertise and a deep understanding of intelligence. They are constantly evolving their understanding of what it means to conduct intelligence activities in today’s complex threat environments.
We really wanted to capture high-tech nature of military intelligence for the KNK branding so we developed a series of symbols for each sector that KNK offers. The symbols work well as a group but also stand strong as individual elements. For the logo we used a contemporary typeface accompanied by digital code symbols to reflect the software aspect of the company. Further to this we then selected a range of bright colours to use as a colour code for each area of the business and contrasted these bold colours on dark backgrounds.
The bold branding we created drastically improved their presence at trade shows giving them a visually high impact approach in a very dated marketplace, which in-turn enabled them to attract more clients.