Affiliate marketing is not only a very effective way for you to advertise across a multitude of different websites. It is also unique in that you only pay for an advertisement when a sale is made on your website as a result of someone clicking that particular advert. This makes it ideal for those of you with eCommerce enabled websites who want to stretch out across the internet and increase sales.
How do you set up affiliate marketing programs?
Unstuck Design can advise on setting up an Affiliate account with one of the major providers, depending on your target market and the commissions you are prepared to pay for each successful referred transaction. Once setup, you are able to choose the type and sector of website you would like your adverts to appear across, usually honed to suit your target audience, and then prepare the adverts to go on these sites. These often take the form of traditional banners, but html text links or Flash animation / forms are also effective. The possibilities are endless and we are able to advise on what may be the best approach for you. Ideally an affiliate website will want your 'advert' to appear as actual content on their page, so visitors are more likely to click on it. The great thing is that the affiliate is as keen as you to get people to click the adverts as they will receive a commission for each sale.
Who is the competition?
It is important to plan and design effective adverts for your affiliate program, as you are effectively competing with other advertisers striving for that precious click-through. An affiliate will prefer to have the successful banners and links on their site, rather than give up space on an advert that is not generating clicks.
How can I be successful ?
An effective advertising campaign with creative advertising banners, page content and intriguing links will result in a successful program, which you, your affiliates and your customers will greatly benefit from.
There's lots to learn, consider, and plan before jumping in, but if you are interested in exploring this 'no sale, no fee' style of advertising please pick up the phone and give us a call we'll be pleased to advise and if requested develop a campaign with you.