This is probably the best low cost method to advertise your business, website and products. It is especially good for companies who offer online sales. A pay per click ad can guarantee you are placed on the first page of the search engines for your key word, and you only pay for your advert when someone clicks on it. Unstuck Design can manage campaigns and advise on the best strategies to achieve the best return on your advert.
What is pay per click advertising?
Pay per click advertising is a method of advertising on search engines where you pay to appear on the first page of results. It is a well known fact that the only worthwhile place to appear on a search engine is the first page of results for your keywords. The paying results usually appear in a separate column or shaded region of the page. Google puts it's results on the top and right hand side of the page. View an example of this layout. You pay for your position on the page by bidding an amount to appear on the page. The more you bid, the higher up the page you go, and the advertiser who bids the most will appear at the top. We can help you to pick your keywords carefully, and bid on sensible amounts to ensure you achieve a profitable advertising campaign.
Whilst we can recommend how to optimise your site to make the leap to achieve this positioning 'organically' it can often take months before it comes to fruition. Pay Per Click is instant, you can have your name at the top the search results within minutes of setting up your account. Your ad will appear at the top of the search engines each time a search is performed, but you will only pay for that advertisement each time someone clicks on your banner.
What is the best strategy to employ?
There are many strategies you can apply to generate sales using pay per click advertising, and they will depend on the type of product or service you are offering. As a general starting point using clear, descriptive words on your advert is vital. These words should be targeted and specifically related to your keywords. Your adverts should be placed on the first page of results, and ideally in the top 5 of the page. Unstuck Design can monitor results and test, review and improve your campaign as it develops using proven techniques. For more information please contact us.