Effective website design is now a vital component to any business. Whether you need a new website or it's time to give your current one a facelift or upgrade, there are three main website elements to consider.
The visual impact and design of your site speaks volumes about your company's identity and image. It is the only place that anyone in the world can instantly judge your companies ethos, professionalism and stature. Unstuck are committed to providing you with a visually excellent website that compliments you and your business.
Site Architecture and Navigation
The way your website is structured and navigated will have huge consequences on its overall effectiveness. A website with a sound architecture needs to have a highly logical structure that is effortless to browse through. Without this your potential customer will become frustrated and simply click and go. We will look at the different areas to be included in your website and design a structure that will be optimal for your visitors.
The quote 'Content is King' couldn't be more true. The most successful websites are written with their potential viewers in mind. The information within the site should be relevant and targeted to the viewer. Not many viewers will have the patience to trawl through a website that is crammed with information that they do not need. Another bonus to having relevant and succinct content is that search engines will reward you for this in their ranking assessments. Unstuck will advise on your sites content and can provide copy writing and editing services to suit website publication.
There are a multitude of features and add-ons that can enhance your website, and without going overboard, it's worth considering which of these will be an asset to the site. Here are some that you can consider:
- Flash animation and interaction
- Content Management Systems
- Ecommerce facilities
- Newsletter Subscriptions
- Online Presentations
Website Maintenance and Management
The advantage that websites have over other promotional material is that they are quick and easy to update. The key that will ensure visitors return to your site is regular and frequent updates to the content within your websites pages. Unstuck Design can provide you with a monthly maintenance agreement to make as few or as many updates to your site as you need. If you prefer to be more 'hands on' we can also provide you with a browser based content management system to make simple updates to the site yourself.
Accessibility and Standards
All Unstuck Design websites will adhere to W3C Website Standards and comply with the DDA (Disability Discrimination Act), so you do not need to worry about the implications of not following these guidelines. In fact it is also a positive feature, that will make your website search engine friendly and very useable for your visitors. Visit our page on Accessibility and Web Standards for more information.
Website Hosting and Domain Names
We are able to provide hosting and domain name registration as part of our website design service. We have a dedicated server which is located in one of the country's most resilient web farms and can also boast fantastic connectivity speeds. Please contact us for further details of our hosting packages.