Our challenge
The Software Bureau needed a complete identity rebrand. As key players in the data management industry they needed an identity that would help carry them to achieve their growth and sales targets as well as setting a design look and feel to run across a number of new products in development. The data industry is not generally known for its use of creative design, so our brief was to change this and bring some much needed life, without being too extreme that that would disconnect with the target audience.
The solution
We used the flagship product Cygnus as an inspiration for the main identity choosing bold colours and to move away from the muted and passé style adopted by many competitors. The second product Swift followed suit and the main parent identity (The Software Bureau) was derived from the same approach.
The results
Since creating these identities The Software Bureau have been nominated and won industry awards and taken their product from strength to strength. The new product Swift has recently launched and is causing a stir across the industry. We have supported the Software Bureau and strengthened their brand through the design of their website, email newsletters, advertisement in industry publications, business stationary and printed brochures. We're proud of the work we’ve created for them and thrive on the ongoing challenges they present us with.
